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Making the decision to sell your home or investment property is one of life’s major milestones. Whether you are selling to upgrade, relocate to another area, cash up or downsize, it can be an exciting journey or a complex and overwhelming one without the right support and guidance.

At SHELMARK we work hard to ensure the property sale journey is as easy and stress-free for you as possible. We call it the SHELMARK Difference.

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4 things NOT to do when selling your home

by ShelMarkblog In Uncategorized

14 December 2018

It seems everyone has an opinion on what you should and shouldn’t do when you’re about to put your home on the market – friends, family, work colleagues, everyone becomes a ‘property expert’ at a very important time in your life. After all, your home is likely to be the most significant financial asset you own.

No matter what the well-meaning people in your life tell you, here are 4 things you should NOT do when selling your home.

1. Don’t think like a seller
Rather than thinking like a seller, you should think like a buyer. Put yourself in the shoes of a potential buyer for your home and look at it as objectively as possible through their eyes. Painting a picture of your potential buyers will help you present your property in a way that’s likely to encourage them to part with their hard-earned cash.

2. Don’t choose the cheapest agent
Choosing the agent with the lowest fee over a professional agent who charges more can cost you dearly in the end. It can be the difference between achieving (or even exceeding) your asking price and falling well short of the mark. Look at testimonials, interview a shortlist of candidates to determine what sets one agent apart from another.

Ask them to demonstrate how they would negotiate with a buyer to achieve the best price, look at their recently sold prices of properties similar to yours in the area and ask them what marketing and communication strategies they will adopt to attract the right buyers and keep you informed. Think of it as a job interview where you’re the boss.

3. Don’t over-inflate the asking price
While price isn’t the only determining factor for buyers seeking their ideal home, it will influence which properties they put on their short list. Price your home too high and you may not even make the list meaning they won’t even come and take a look. Of course you can always adjust the price later, but the first two to three weeks on the market are crucial in generating that initial excitement.

Once a property has been on the market for a long time, you risk people starting to think there is something wrong with it. Listen to the advice of your professional agent as they know what the current market is prepared to pay for a home like yours.

4. Don’t skimp on marketing
An effective and engaging marketing campaign is the best way to expose your property to the right buyers and grab their attention. Saving a few hundred dollars and missing out on some vital marketing elements can cost you tens of thousands of dollars in the end, simply because your property wasn’t seen by enough or the right people.

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Styling tips for a Christmas sale

by ShelMarkblog In Uncategorized

07 December 2018

If you are selling your home for sale over Christmas you may think you and your family will need to miss out on any Christmas cheer in the home this year. But that is not the case at all.

While we advocate simple styling when preparing your home for sale, there are ways to keep it simple and stylish while still incorporating some festive season cheer.

Tip No. 1 – less is more
The first rule is to keep it simple. If you normally love to go all out and deck the halls as well as every other part of your home with Christmas lights and decorations, you will need to cut back this year if you are on the market.

A beautifully decorated Christmas tree, a festive centrepiece on the dining table and perhaps a welcoming wreath at the front door would bring some Christmas spirit to your festive season Open Homes without cluttering your home.

Tip No. 2 – A subtle Christmassy aroma
Research has shown that pleasant scents help sell and unpleasant smells have the opposite effect. A tip when selling over the festive season is to create a subtle Christmassy aroma in your home. You could bake some gingerbread or shortbread biscuits, burn a festive candle or have a real Christmas tree.

Scents evoke memories and the festive season conjures up happy memories for most people. Ideally you would want potential buyers to imagine making happy memories in their new home.

Tip No. 3 – curb your desire to light up your home
When selling, it’s best to let the normal street appeal of your home sell it rather than the light display you take pride on each year. It can be a distraction for many buyers.

Tip No. 4 – Keep it classy
This tip is similar to keeping things simple but it goes a step further. We suggest classically elegant decorations (keep the inflatable Santa for your next home).

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