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“You will not find two more hard working and professional real estate agents than Shelley & Mark”

Making the decision to sell your home or investment property is one of life’s major milestones. Whether you are selling to upgrade, relocate to another area, cash up or downsize, it can be an exciting journey or a complex and overwhelming one without the right support and guidance.

At SHELMARK we work hard to ensure the property sale journey is as easy and stress-free for you as possible. We call it the SHELMARK Difference.

Contact us for an accurate, obligation free property appraisal today or to learn more about how we work differently to help you.


Which rooms sell a house?

by ShelMarkblog In Uncategorized

27 July 2018

A common question asked of real estate agents is, ‘Which rooms sell the house?’ In other words, is it worth spending money on one room over another to appeal to more buyers and hopefully achieve a higher sale price?

Kitchens and living rooms are always high on the list but outdoor living, master suites and bathrooms are also up there.

So how do you know where you should spend your time and resources when preparing your home to sell?

Consider your home’s market appeal

Who are your target buyers?

Are they a young family, a professional couple, empty nesters or investors?

Once you have determined the target market consider their needs/wants in a home and tailor your efforts to suit them.

For example, if your target market is young families, focus on the kitchen/living zone and the alfresco space. If it’s professional couples or empty nesters, consider how to make your home as low maintenance as possible, inside and out.

If you are unsure whether or not to make any changes to your home before you sell, adhere to the 3 simple rules below:

1. Don’t over-spend. Only spend time and money on the things that will make a difference to the resale value (as professional agents, we will advise you on this).

2. Less is more. Potential buyers want to be able to imagine themselves living in the home – don’t impose your personal style on them. Less is more when selling.

3. Ensure the home is structurally sound – great interior design won’t sell your home if it is falling apart. Attend to those broken gutters, window frame gaps and cracked tiles etc.

Speak to us about further ideas and solutions that will help you maximise your home’s sale potential and price.

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Home staging tips when selling in winter

by ShelMarkblog In Uncategorized

21 July 2018

So you’ve decided to sell your home in winter. Contrary to what some may think, winter can be a great time to sell. For starters there’s generally less competition. There are also some great ways to make your home look warm, inviting and welcoming in winter.

Below is a list of simple inexpensive suggestions to make your home stand out and appeal to more buyers when selling in winter (many of these tips apply all year-round).

Preparing to sell

• Have your heating systems (e.g. air conditioners, gas heaters) serviced and the fireplace and chimney cleaned (if you have one)
• Check windows for any gaps and seal them with gap filler if necessary to prevent any chilly draughts flowing through the house
• Add cushions, throws, rugs and candles to create warmth
• If you have timber floors, tiles or polished concrete flooring, one or two well-placed rugs will add warmth and cosiness to a room
• Clean out gutters, unblock drains and tidy the garden
• Repaint or repair your front fence (if you have one and if required) as first impressions are everything when selling
• Steam clean curtains and wipe over blinds to remove dust and dirt and freshen your home

The day before the first Home Open

• Vacuum and mop floors
• Clear any clutter from table tops
• Open windows to air out your home (especially important in winter when windows tend to be kept shut most of the time to keep the warmth in)
• Remember to close the windows again before inspection day
• Ensure garbage bins are out of sight
• If you have pets, ask a friend or neighbour to check your home for any pet smells (as you may not notice them yourself) and attend to those if necessary

Show Time (the Home Open)

• Walk around the outside and inside of your property to ensure it all presents beautifully
• Ensure heating systems and/or the fireplace are turned on to create a warm, inviting ambience (but don’t make it too warm and stifling)
• Open all blinds and curtains to allow as much natural light as possible to flood in
• Place candles in the living areas and bathrooms
• Place a bunch of fresh flowers on the dining table
• Turn on all lighting, including mood lighting and outdoor lights.
• Ensure pets are secured (better still, take them with you while the Open Home is in progress)
• If it’s raining, place an umbrella stand at the front door and ensure there is a sturdy welcome mat for people to wipe their shoes on before entering your home (place a mat at the rear entrance as well)

Attention to detail is the key. Put yourself in the buyer’s shoes and think about the details that would draw you in. Home is meant to be a haven for anyone, so whatever makes your home more welcoming, appealing and comfortable in winter is what you should focus on.

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Snooze, you lose!

by ShelMarkblog In Uncategorized

15 July 2018

We are seeing all the signs that the market is changing. As a result, buyers who wait to make offers because they think they have time on their side, like they did when the market was slower, are ultimately missing out on the property they love.

The past three properties we have sold have illustrated this point, so we thought we would share those three scenarios to ensure you don’t make the same mistakes.

Scenario 1
This property had been on the market for many months last year but failed to sell. A family had inspected it several times over a number of weeks. They talked about making an offer but were taking their time.

Finally they called Agent #1 and said they would like to put in an offer. In the meantime,

Agent #2 took a Buyer to view the property.

Agent #2 was aware there was an offer coming in, so they prompted their Buyer not to delay if they liked the property. As a result, their Buyer made an offer then and there.

Both offers were presented to the Seller and, in the end, the second buyer was successful in buying the property, as his offer was higher.

If the first Buyer had submitted their offer sooner, without competition, it probably would have been accepted.

Scenario 2
This property had been on the market for a few months but hadn’t sold yet. A family (Buyer #1) had inspected the property several times over a number of weeks, talked about making an offer but wanted to consider their options and look around some more.

In the meantime, a couple (Buyer #2) inspected the property twice and made an offer immediately following the Home Open. They realised there was strong interest from Buyer #1, so they offered full price. The Seller accepted their offer.

Buyer #1 missed out and is still searching for a property.

Scenario 3
This property had been on the market for a few months but hadn’t sold yet. A family had been considering it for a few weeks. Finally they made an offer and the Seller made a counter offer of $5,000 higher.

The Buyers didn’t respond for a couple of days.

In the meantime, another couple (Buyer #2) made an offer higher than the first offer.

Buyer #1 was given the opportunity to increase their offer, which they did, meeting the Seller’s original counter offer.

Had they just accepted the counter offer when the Seller made it, they would have been the successful Buyers. However the Seller knew there was an opportunity to get more from Buyer #2. As a result, the Seller accepted the second offer and Buyer #1 (the family) missed out.

The key lesson in all this is: if you think the market isn’t moving and you wait and wait to see if the price comes down on a property before you make an offer, you could miss out altogether!


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Australian Architecture 101 – a brief history

by ShelMarkblog In Uncategorized

05 July 2018

They say what goes around comes around. The saying is true in personal fashion (think of the popular vintage and retro trends), interior design (old trends are constantly being revived and reinvented), motor vehicles, and architecture (there’s nothing like the character and warmth of an old, beautifully restored home).

A property we have listed (and is now under offer) made the local papers – and it wasn’t an advertisement. 35 Regent Avenue, Mount Pleasant was built in 1963 to a design created by leading local architect at the time, Peter Overman. It’s a great example of Mid-century Modernism and people are drawn to that.

The interest generated in this classic example of mid 1900’s architecture prompted us to pay attention when an article was posted on realestate.com.au recently about the history of Australian architecture. So we thought we would share it with you.

One of the most overused terms in the marketing of older homes is ‘period features’, a term commonly (but often incorrectly) listed among the home’s selling features. The term is basically an all-inclusive reference to one of the numerous architecture movements that have defined Australian suburban design over the past 200 + years.

So what are those architectural movements and what distinguishes one from the other?

Click here for a brief overview of the history of Australian Architecture.

Know your Colonial from your Victorian and your Federation/Edwardian from your Inter-War architecture once and for all.

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